Tuesday, January 19, 2010

Why perfume? Men prefer scent of a woman

Jac Chebatoris (Tonic.com, Jan. 16, 2010)
Looking for love? Skip the spritz and let your body odor do the talking. Tuberose, sandalwood, peony, and orchid are all lovely notes for a fragrance. After all perfume is a multi-billion dollar industry. But if you're hoping to entice members of the opposite sex, you may just want to skip the spritz in favor of going au naturale. According to a new study in Psychological Science, a journal of the Association for the Psychological Science, levels of testosterone in men are affected by "odor signals emitted by females, particularly when they are ovulating." Ovulation means fertility and fertility (since time immemorial) means attraction (in the animal and human kingdoms). More>>

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